Executive Summary: The article “Cause Marketing in Sports” by Chris Conway takes a look at cause marketing within sports. According to Conway’s article, cause marketing is seen as marketing communications utilizing a non-profit cause. Basically it is sponsorship of a non-profit organization and has become a popular way of marketing for sports marketers. Cause marketing…
Executive Summary: Michael Krigsman’s article, “Sports marketing and technology with the New England Patriots” looks at how fans have made sports teams provide more content, data, and statistics to keep them engaged. Teams depend on fans to generate revenue and keep the sport going so sports marketers are constantly trying to meet the fans’ wants.…
Executive Summary: Chris Conway’s article, “The Powerful Reach of Sports Marketing” looks at the challenge brands have to reach consumers. This article explains how sports help brands reach consumers effectively because of its unpredictable drama which keeps fans tuned in even through commercials. Fans’ passion and with sports being so compelling makes it easy for…
Executive Summary: The article “Soccer and Snacks Score Together” by Joe Favorito looks at a new partnership between Mondelez International and Soccer United Marketing. Mondelez brands (which include Trident gum, Oreos, Chips Ahoy, Ritz, and Sour Patch Kids) have teamed up with some of the United States biggest soccer personalities in hopes of reaching more…
Executive Summary: The article “The Connected Fan: Today’s sports stadiums wired for a better fan experience to compete with the couch” by Michael Applebaum takes a look at how sports marketers can improve the in game experience for fans. Applebaum’s article talks about the new trend of fans preferring to watch games at home rather…
Executive Summary: The article “The Passion of the Fan: Consumers want more from their sports brands…more digital content, more entertainment, more fun” by Stuart Feil takes an in depth look at what sports fans are looking for and how sports marketers can strategize to meet their wants. Feil’s article discusses how digital media has changed…
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